Experience
Senior Product Designer
Pipedrive - Jan 23 - present
Primary product designer for the Automation area with over 35K WAU.
Working closely with a cross-collaborative team of PMs, engineers, PMM, product analysts, content writers, and design alignment from product discovery to product launch.
Researched and delivered an opportunity assignment tool from 0 to 1 that helps salespeople decrease the time to close a deal and increase average deals won with 76% W5 retention.
Drove the implementation of cohorts based on automations usage to measure the impact of deliveries and experiments.
Designed a solution for time-based triggers that covers one of the biggest gaps in the automations offering with an aggregated ARR of $2.46M.
Defined the vision and 3 horizon strategy alongside a Senior PM for the automation tool.
Product Designer
Pipedrive - Nov 21 - Dec 22
Developed wireframes, prototypes, and low- and high-fidelity designs to validate assumptions and solutions with customers.
Planned and facilitated usability testing, user interviews, design sprints, and cross-collaboration brainstorms and ideation sessions.
Worked together with PM counterpart to identify new opportunities, develop business cases to demonstrate ROI, and pitch to stakeholders to prioritize roadmap.
Refactored automation templates to increase adoption by new users with a TOFU conversion increase of 285%.
Fostered a lean and customer-obsessed culture within the team, advocated for and helped to implement a fail-fast and learn-faster mentality.
Designed a no-code integration builder using AI that won first place in a company-wide hackathon.
Tested and validated several assumptions through quick experimentation and data collection.
Junior Product Designer
Apiax - May 21 - Nov 21
Helped to shape the future of compliance and regulatory rules for financial institutions by designing and improving UI/UX across the product for internal and external customers.
Created reusable components and UI guidelines alongside FE engineers to improve consistency across products.
Refactored an internal product that helped to make the legal team more productive by improving their workflows for efficiency and scalability.
Designed the customer-facing knowledge base to reduce the load on support teams by equipping customers with the know-how to smoothly integrate Apiax’s API into their CRMs.
Reviewed and processed customer feedback to prioritize biggest pains and opportunities for internal and external customers.
Adapted Apiax apps for white-labeling to better integrate with customers’ branding and image.
UX/UI Designer
Freelance - Feb 19 - May 21
Covered various design needs for clients, including: Adello, Gridwise, and FranShares.
Designed from scratch an ad monitoring platform for an AI based programatic media company that empowers internal users to troubleshoot and react to performance issues immediately.
Designed and optimized landing pages and websites for various clients with a focus on CRO.
Designed templates and guidelines for advertisers for smoother and more effective collaboration .
Experience
Senior Product Designer
Pipedrive - Jan 23 - present
Primary product designer for the Automation area with over 35K WAU.
Working closely with a cross-collaborative team of PMs, engineers, PMM, product analysts, content writers, and design alignment from product discovery to product launch.
Researched and delivered an opportunity assignment tool from 0 to 1 that helps salespeople decrease the time to close a deal and increase average deals won with 76% W5 retention.
Drove the implementation of cohorts based on automations usage to measure the impact of deliveries and experiments.
Designed a solution for time-based triggers that covers one of the biggest gaps in the automations offering with an aggregated ARR of $2.46M.
Defined the vision and 3 horizon strategy alongside a Senior PM for the automation tool.
Product Designer
Pipedrive - Nov 21 - Dec 22
Developed wireframes, prototypes, and low- and high-fidelity designs to validate assumptions and solutions with customers.
Planned and facilitated usability testing, user interviews, design sprints, and cross-collaboration brainstorms and ideation sessions.
Worked together with PM counterpart to identify new opportunities, develop business cases to demonstrate ROI, and pitch to stakeholders to prioritize roadmap.
Refactored automation templates to increase adoption by new users with a TOFU conversion increase of 285%.
Fostered a lean and customer-obsessed culture within the team, advocated for and helped to implement a fail-fast and learn-faster mentality.
Designed a no-code integration builder using AI that won first place in a company-wide hackathon.
Tested and validated several assumptions through quick experimentation and data collection.
Junior Product Designer
Apiax - May 21 - Nov 21
Helped to shape the future of compliance and regulatory rules for financial institutions by designing and improving UI/UX across the product for internal and external customers.
Created reusable components and UI guidelines alongside FE engineers to improve consistency across products.
Refactored an internal product that helped to make the legal team more productive by improving their workflows for efficiency and scalability.
Designed the customer-facing knowledge base to reduce the load on support teams by equipping customers with the know-how to smoothly integrate Apiax’s API into their CRMs.
Reviewed and processed customer feedback to prioritize biggest pains and opportunities for internal and external customers.
Adapted Apiax apps for white-labeling to better integrate with customers’ branding and image.
UX/UI Designer
Freelance - Feb 19 - May 21
Covered various design needs for clients, including: Adello, Gridwise, and FranShares.
Designed from scratch an ad monitoring platform for an AI based programatic media company that empowers internal users to troubleshoot and react to performance issues immediately.
Designed and optimized landing pages and websites for various clients with a focus on CRO.
Designed templates and guidelines for advertisers for smoother and more effective collaboration .
Experience
Senior Product Designer
Pipedrive - Jan 23 - present
Primary product designer for the Automation area with over 35K WAU.
Working closely with a cross-collaborative team of PMs, engineers, PMM, product analysts, content writers, and design alignment from product discovery to product launch.
Researched and delivered an opportunity assignment tool from 0 to 1 that helps salespeople decrease the time to close a deal and increase average deals won with 76% W5 retention.
Drove the implementation of cohorts based on automations usage to measure the impact of deliveries and experiments.
Designed a solution for time-based triggers that covers one of the biggest gaps in the automations offering with an aggregated ARR of $2.46M.
Defined the vision and 3 horizon strategy alongside a Senior PM for the automation tool.
Product Designer
Pipedrive - Nov 21 - Dec 22
Developed wireframes, prototypes, and low- and high-fidelity designs to validate assumptions and solutions with customers.
Planned and facilitated usability testing, user interviews, design sprints, and cross-collaboration brainstorms and ideation sessions.
Worked together with PM counterpart to identify new opportunities, develop business cases to demonstrate ROI, and pitch to stakeholders to prioritize roadmap.
Refactored automation templates to increase adoption by new users with a TOFU conversion increase of 285%.
Fostered a lean and customer-obsessed culture within the team, advocated for and helped to implement a fail-fast and learn-faster mentality.
Designed a no-code integration builder using AI that won first place in a company-wide hackathon.
Tested and validated several assumptions through quick experimentation and data collection.
Junior Product Designer
Apiax - May 21 - Nov 21
Helped to shape the future of compliance and regulatory rules for financial institutions by designing and improving UI/UX across the product for internal and external customers.
Created reusable components and UI guidelines alongside FE engineers to improve consistency across products.
Refactored an internal product that helped to make the legal team more productive by improving their workflows for efficiency and scalability.
Designed the customer-facing knowledge base to reduce the load on support teams by equipping customers with the know-how to smoothly integrate Apiax’s API into their CRMs.
Reviewed and processed customer feedback to prioritize biggest pains and opportunities for internal and external customers.
Adapted Apiax apps for white-labeling to better integrate with customers’ branding and image.
UX/UI Designer
Freelance - Feb 19 - May 21
Covered various design needs for clients, including: Adello, Gridwise, and FranShares.
Designed from scratch an ad monitoring platform for an AI based programatic media company that empowers internal users to troubleshoot and react to performance issues immediately.
Designed and optimized landing pages and websites for various clients with a focus on CRO.
Designed templates and guidelines for advertisers for smoother and more effective collaboration .
Education
Minor in Trendwatching at Fontys ACI
Bachelors Degree at PUCPR - Awarded for the best thesis
Education
Minor in Trendwatching at Fontys ACI
Bachelors Degree at PUCPR - Awarded for the best thesis
Education
Minor in Trendwatching at Fontys ACI
Bachelors Degree at PUCPR - Awarded for the best thesis
Courses and certifications
IDEO - Storytelling for success
Meiuca - Design systems
Courses and certifications
IDEO - Storytelling for success
Meiuca - Design systems
Courses and certifications
IDEO - Storytelling for success
Meiuca - Design systems